Michael Melone is Gumption Media

Since 1997, Gumption Media has been alive in one form or another. Either with Michael Melone working as a direct employee for one of many companies or managing his own customers as a sole proprietorship and freelance consultant.

Michael is an accomplished Interactive advertising strategist and implementation pro. He has managed campaigns in both B-to-B and B-to-C environments where his focus on ROI-based implementations has earned him acclaim with his customers and in Interactive trade publications, such as ClickZ.

Michael is particularly interested in helping to develop the marketing infrastructure for interactive agencies and software marketing organizations looking to leverage their offline retail successes online.

Michael lives in the greater Chicagoland area with his wife Monica and daughter. He enjoys playing and coaching soccer, South American culture, photography, and traveling when the bug hits him.